Privacy policy

Last updated: September 2026

This Privacy Policy describes how The Lily Hour (“we”, “our”) collects, uses, and shares your personal information when you visit or make a purchase from thelilyhour.com.

1. Information we collect

  • Order information: name, billing and shipping address, email, phone number, and payment confirmation. (Payment card details are processed by our payment providers and are never stored on our servers.)
  • Device information: browser type, IP address, time zone, pages viewed, and referring websites, collected automatically via cookies and similar technologies.

2. How we use your information

  • To fulfill and ship your orders, process payments, and provide customer support
  • To send order confirmations, shipping updates, and service messages
  • To send marketing emails only if you have opted in (you may unsubscribe at any time via the link in every email)
  • To improve our website, products, and customer experience through analytics

3. How we share your information

We share personal information only with the service providers necessary to operate our store, including:

  • Shopify (website hosting and order processing)
  • Payment processors (e.g., Shopify Payments, PayPal)
  • Shipping carriers (e.g., USPS, UPS) — delivery name and address only
  • Email marketing platform (Klaviyo) — only for subscribers who opted in

We do not sell your personal information.

4. Cookies

We use cookies to operate the store, remember your cart, and measure traffic. You may disable cookies in your browser settings; some store features may not function properly if you do.

5. Your rights

  • Access, correction, or deletion: email support@thelilyhour.com and we will respond within 30 days.
  • Marketing opt-out: use the unsubscribe link in any marketing email.
  • California residents (CCPA): you have the right to know, access, and delete your personal information, and to opt out of the “sale” or “sharing” of personal information. We do not sell personal information. To exercise CCPA rights, email support@thelilyhour.com.

6. Data retention

We retain order information for as long as needed to fulfill your orders and comply with legal, tax, and accounting obligations.

7. Children’s privacy

Our store is not directed at children under 13, and we do not knowingly collect personal information from children under 13.

8. Changes to this policy

We may update this policy from time to time. The “last updated” date above reflects the most recent version.

9. Contact

The Lily Hour · support@thelilyhour.com